Why can’t your niece or nephew handle your Facebook page
Pardon the generalization: I don’t mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business’s Social Media Advertising Companies responsibilities. I am, however, trying to make a point: Just because you don’t understand social media doesn’t mean you should sacrifice all common sense and hire your niece, nephew, or any other recent college grad (say, your best friend’s sister-in-law’s kid) because “they’re really good on Facebook.” If your business targets the young and hip, most definitely look to a young social-media nerd to help your business. But don’t assume, either, that you need to hire someone young to manage your social media “just because.” Frankly, this kind of logic makes me crazy–and yet I’m seeing it more and more these days. But you really shouldn’t be entrusting your entire social-media efforts to a newly graduated intern. Here’s why. They’re not mature enough. Compared with young people 50 ye...